Cookie & Privacy Policy

On this page, you can read and familiarize yourself with the current privacy policy for Kronborg's website: kronborg.dk. Kronborg is part of the National Museum of Denmark, and therefore the National Museum of Denmark is referred to below.

The National Museum of Denmark's privacy policy

You can read about how the National Museum collects and processes your personal data that you provide or leave behind when you visit our websites, for example, or when you visit one of our locations and use the services and features we offer.

You can also read about how we collect and process your personal data that we receive from you when you contact us.

At the National Museum of Denmark, we collect and process personal data, among other things, when you visit our websites or the social media platforms we use (Facebook, Instagram, etc.).

We also collect and process personal data, for example, when you entrust us with some of your household items for preservation or for research and dissemination purposes, and when you have found treasure trove and are to receive a treasure trove compensation.

We also collect and process your personal data when you access our objects and archives and register in one of our visitor logs, or when you book a guided tour or an educational program.

If you purchase goods in our webshop, we also collect and process your personal information in order to complete the transaction with you. This also applies when you purchase tickets for an event or annual passes online.

Finally, we process personal data about you when you contact us on your own initiative. We do this in order to respond to and handle your inquiry.

We only process your personal data when it is objectively necessary and relevant, and when we are permitted to do so under the General Data Protection Regulation and the Data Protection Act.

Among other things, we may process your personal data if we need to fulfill an agreement entered into with you, if we need to perform a public authority task or a task in the public interest, or if we are required to do so under applicable law. We may also process your information to comply with a legal obligation and if the processing is necessary to protect your vital interests. We may also process your information in other cases, but the above are the typical situations.

If we need your consent to process your personal data, we will obtain it from you before processing your information.

The museum's websites, social media, and cookies

Certain personal data must be collected in order for you to use the functions of the museum's website. The relevant forms will indicate whether you must provide personal data in order to proceed. If you are required to provide us with specific information, the field will be marked with an asterisk (*). If you choose not to provide the information in question, you may not be able to use the desired function. For example, we need your contact information in order to respond to an inquiry from you.

When you visit our websites, you leave behind electronic traces. These traces are called “cookies.” Cookies are used on virtually all websites today and are often necessary for providing services on the website. A cookie is a small text file that is stored on your PC, tablet, smartphone, etc., so that the device can be recognized.

Cookies can be used, among other things, to compile statistics on users' use of the website and to optimize the content of the site. A cookie is a passive file and cannot collect information from the user's computer or spread computer viruses or other harmful programs. Some cookies are placed by parties other than the one listed in the browser's address bar (URL). This may be ordinary content, but also, for example, analysis tools or embedded comment fields. This means that cookies are stored by parties other than the owner of the website.

Some cookies are only stored on the user's IT equipment for as long as the user has their browser open (session cookies). Other cookies are stored for a longer period of time (persistent cookies). When the user revisits a website, session cookies will be set again, while persistent cookies are typically renewed.

At the National Museum, we use functional cookies to make our websites work. This could be a cookie that registers and remembers what you have in your shopping cart or remembers and fills in search fields automatically. Most cookies are developed specifically for the National Museum's websites.

We also use certain functional cookies from third parties:

Media player cookies

Used to adjust image and/or sound quality in relation to your network speed. This is the case when embedding media from, for example, MUX and Spreaker.

Web analytics and marketing

We also use cookies for analysis and marketing purposes. On the National Museum's websites and associated subdomains, we use cookies to examine how the pages are used through the Google Analytics 4 and Google Search Console services. The information in the statistics is anonymous and cannot be traced back to named users. In addition, we use cookies to target our digital advertising via Google Ads and Meta Business and associated platforms such as YouTube, Facebook, and Instagram.

You can also view the National Museum's Cookie Declaration by following the link from the icon in the lower right corner, where you can see which cookies are used and how to change your consent.

Links to external websites

We sometimes link to other websites. We are not responsible for the content of other websites (third-party websites) or for the procedures they have for collecting and processing personal data. When you visit a third-party website, you should therefore read the privacy policy on that site.

Newsletter

When you sign up for one of our newsletters, we collect your name and email address. We do this so that we can send you the newsletter. You can unsubscribe from the newsletter at any time, either by using the unsubscribe function or by writing to the museum at [email protected]

Registration for events, invitations via mailing lists, and booking of classes

When you sign up for an event or book a tour at the National Museum, we collect your contact information (name, email, and phone number) so we can run the event or tour. We don't share this info with anyone else. We keep your info for as long as we need it to run the event. If you provide personal information about others, we encourage you to first obtain their consent to provide the information.

If you have agreed to be on a mailing list in order to be invited to upcoming events at the museum, you can request to be removed from the mailing list at any time. You can do this by sending an email to the museum at [email protected]

CCTV Surveillance

If you are visiting one of the National Museum's locations, we collect personal data in the form of CCTV surveillance. This surveillance is carried out in accordance with the rules for CCTV surveillance applicable at any given time.

Purchase of services, including tickets, annual passes, guided tours, goods at museumsbutikken.dk, museum-related services, and rental of rooms

When you purchase a service from the museum, you consent to our collection and processing of information about you. This typically includes your name, email address, telephone number, and bank details, which we need in order to process your order.

When you purchase a service from the museum, we store your information for at least five years in accordance with the rules of the Danish Bookkeeping Act.

If you receive an annual pass as a gift, we collect and process your personal data when you receive your annual pass.

If you have an annual pass to the museum, we take a photo of you for our database so that we can match the pass with your photo, for example, if your pass is lost.

Collection through user surveys

If you participate in a user survey about your experience with us, we will use your responses in anonymized form for analysis and statistics. By responding, you consent to our processing of information about you, including your name, email address, and possibly your telephone number. However, as a rule, you will only provide information about yourself that cannot be traced back to you. This may include information such as who you visited the museum with, your age and gender, income level, nationality, etc. When you respond to a user survey, you also consent to us storing your response. Once we have analyzed your response, it will be anonymized for use in general analysis and statistics.

If you contact the museum

We also process your personal data when you contact the museum yourself.

If you apply for a job at the museum, we process your personal data in the government's e-recruitment system, HR-manager. You can read about how the museum processes personal data in connection with job applications here.

When you find a danefæ, we collect and process your information in order to pay you danefæ compensation.

When you access our objects or archives and register in one of our visitor logs, we collect and process your personal data. When it is no longer relevant for us to have the information, we delete it.

The Ministry of Culture's whistleblower scheme

The National Museum is part of the Ministry of Culture's whistleblower scheme, which covers all state institutions within the ministry's area of responsibility.

As a partner of the National Museum and as an employee of a partner, you can submit information about reprehensible circumstances to the Ministry of Culture's whistleblower scheme. For example, you can submit information about criminal matters, gross or repeated violations of legislation, administrative law principles, or significant internal guidelines at the National Museum, serious personal conflicts in the workplace, such as gross harassment, sexual harassment, and deliberate misrepresentation of citizens and partners.

You can submit information to the whistleblower scheme without revealing your identity. There may be exceptional cases where, for example, the police will attempt to obtain information about a person who has submitted an anonymous report in order to prevent crimes that may pose a threat to national security or human life or health.

If you submit a report under the whistleblower scheme, it will initially be handled by the Ministry of Culture's Group HR department, which will forward it to the museum. The Ministry of Culture's Group HR department will inform the head of the department about your report, and the museum will also inform Group HR and the head of the department about the outcome of our handling of your report.

The National Museum may need to ask you questions to ensure that the case can be sufficiently clarified for it to be processed. If you have submitted information without providing your identity or contact details, the museum will communicate with you via the email address from which you sent the inquiry.

Sharing your information

The National Museum shares personal data with third parties to the extent necessary in the following situations:

• Third parties that supply products and services to you, so that they can process and complete your purchase
• The National Museum's various IT service providers, who provide solutions enabling us, for example, to sell tickets, send out newsletters, conduct user surveys, run campaigns, monitor access via CCTV, process job applications, and so on.
• Authorities to the extent required by law.Information received by the National Museum as part of the whistleblower scheme will be recorded and processed as part of the handling of the case. The persons to whom the report relates will be notified of the case, including if it is dismissed as unfounded, and they will also be notified and involved if the case is to be considered on its merits, unless the museum specifically assesses that the notification would make it impossible or significantly impede the fulfillment of the purpose of the processing (Article 14(5)(b) of the General Data Protection Regulation). The National Museum informs Group HR and the head of department of the outcome of our processing of reports to the whistleblower scheme.

If the processing of your personal data is based on your consent, you may withdraw your consent at any time.

If you withdraw your consent, we will stop processing your personal data unless we are entitled or obliged to continue processing or storing your personal data on other grounds, including under the law.

Withdrawal of your consent does not affect the lawfulness of the processing that took place before you withdrew your consent.

If you withdraw your consent, you may not be able to fully use the features we offer on our website, nor will you be able to receive a newsletter or invitation via a mailing list.

We have implemented appropriate technical and organizational security measures to ensure an adequate level of security.

We store and process your information for as long as it is relevant and we have a legitimate purpose for doing so, or until you withdraw your consent to the processing. We may process and store your information for a longer period than described above if the information is anonymized, which means that we can no longer trace the information back to you. With regard to your purchase information, we are required to store this for at least 5 years in accordance with the Danish Bookkeeping Act.

The museum is a public authority and has a duty to keep records in accordance with the Danish Public Information Act, which means that in some cases the museum is not allowed to delete personal data.

You have the right to access the personal data we process about you, with certain exceptions as provided by law.

You may object to our collection and processing of your personal data, and you have the right to request that inaccurate information about you be corrected. You also have the right to ask us to restrict the processing of your personal data.

You also have the right to ask us to delete information about you. We will delete the personal data we have registered about you without undue delay, unless we can continue processing on another basis, e.g. if the processing is necessary to establish a legal claim, if the processing is part of a public authority task, or if it is necessary to respond to an inquiry from you.

If you wish to exercise your rights as described above, please contact us. We ask that you provide us with sufficient information to process your request, including your full name and email address, so that we can identify you and respond to your request. We will respond to your request as soon as possible and within one month at the latest.

If you wish to complain about our processing of your personal data, you can contact the museum or the museum's data protection officer.

You can contact the museum's data protection officer:

Poul Schmith/Kammeradvokaten Advokatfuldmægtig Katarina Søby Laursen Kalvebod Brygge 32 1560 Copenhagen V [email protected]

You can also submit a complaint to:

Datatilsynet Borgergade 28, 5. Sal 1300 Copenhagen K Telephone: +45 33 19 32 00 [email protected]

The National Museum is the data controller when the museum collects and processes personal information about you. If you wish for us to update, correct, or delete the personal information we have recorded about you, or if you have questions regarding the museum's handling of your information, including this privacy policy, you can contact us as indicated below:

The National Museum of Denmark

VAT: 22 13 91 18

Ny Vestergade 10, Prinsens palæ, DK-1471 Copenhagen K.

The privacy policy was last updated on September 1st, 2025. We reserve the right to change this privacy policy due to significant changes in legislation, new technical solutions, new or improved features, or to improve the website.